marcus brown interview with tone glow

alexĀ 19th March 2024 at 9:33pm

I saw that Nourished By Time's Marcus Brown had given an interview to the always pertinent Tone Glow, and I took some highlights off it.

Any mention of Spotify, new distribution methods, label politics & economics, etc. will trigger my attention.

TG: Youā€™re very much tied into this kind of outsider, left-field pop tradition for me, but I was thinking about that andā€¦ thereā€™s not really an ā€œinsideā€ anymore.

MB: Thatā€™s true, itā€™s a strange time. The streaming model eats a lot more, and itā€™s never satisfied. The previous model wasnā€™t great ā€” it was gatekeep-y, it was slower, more expensive. There were tons of problems, but this model is new and it doesnā€™t work for anybody. It really only works for the streaming companies. Labels are still making money, but I donā€™t really know how (laughs). Even with Spotify now, Iā€™ll talk to label people and theyā€™re talking about monthly listeners. It blows my mind that a private corporation can have so much sway over an entire industry, and theyā€™re just like ā€œokay, this is the new thing.ā€ Even YouTube, a million views is much harder to come by now than it was ten years ago. In America we have so much smoke and mirrors and, like, fuckinā€™ day-glo and ā€œaaaahhhā€ hiding the real truth, but with streaming weā€™re seeing the reality of how easy it is for corporations to just change everything.

As for the following quote, I enjoyed the confidence on becoming one of the greats, recognising that song writing & performing is a craft to be practiced and skilled at. Erotic Probiotic 2 is certainly a highlight of last year ā€” and there's some new work coming soon.

TG: Whatā€™s your experience of music press been like? You had a pretty informal rise to recognition.

MB: Itā€™s been pretty chill, I just say how I feel in general. I think I see it as a creative medium, because things have changed so muchā€”artists have more say in how theyā€™re perceived and how they come across. Iā€™ve been meeting really cool people, really cool writers; I get sad when I see stories about Pitchfork, all these other publications getting bought out and changed. Because itā€™s an ecosystem; thereā€™s artists, thereā€™s DJs, thereā€™s labels, distribution, thereā€™s record stores, thereā€™s writers. It all has to work, we all need each other, and we all have brains that are specialized for our craft. I respect everyoneā€™s craft the way I would want them to respect mineā€¦ itā€™s the same thing we were talking about beforeā€”Iā€™ve seen really good writers, and Iā€™ve seen the machine. For a long time people were just cutting and pasting shit from the Pitchfork Rising interview. I was like ā€œoh, that looks familiarā€ (laughs).

I think earlier it was harder, because certain people took me seriously, and othersā€¦ I always joke because theyā€™ll make you do playlists and shit, theyā€™ll have you do the entry-level stuff. Iā€™m still growing as an artist, in my head Iā€™m way up here, but my reality is still catching up to how I see myself in a couple years. But I been havinā€™ funā€”none of this stuff is really hard to me, to be honest, and I feel really confident. I guess I know what I want in this industry, and itā€™s not about fame or moneyā€¦ itā€™s more about stuff thatā€™s gonna happen after Iā€™m dead. I wanna be one of the greatest artists of my generation, and thatā€™s just a personal thing Iā€™ve always wanted since I was a kid. I donā€™t really feel like Iā€™m competing with anybody, Iā€™m competing with me. I just want to outsell, or outperform, or make a better song than what I did previously.

URLhttps://toneglow.substack.com/p/tone-glow-133-nourished-by-time
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