radio and memory at the origin of OPN

kobogarden 15th November 2025 at 4:40pm

The early ’90s were a different time, one where FM ruled the airwaves and, in America, local stations shaped each state’s musical and cultural identities, leaking from car stereos and supermarket tannoys. In Greater Boston that dominance was asserted and reaffirmed by one jingle: a cooing chorus of voices singing deliriously ‘Maaaagic One-Oh-Six Point See-ven: WMJX’. It was a motif repeated ad infinitum, every ninety minutes or so; the coo of a cereal commercial, jutting into the atmosphere. It was this jingle, for Boston radio station WMJX, which came to mind in the mid 2000s when Daniel was about to upload the first synthesised music of his own. Instead of simply stealing the theme tune he took the words and smudged them, like a half-remembered thought: turning ‘Magic One-Oh-Six Point Seven’ into ‘Magic Oneohtrix Point Never’. Before long, the ‘magic’ vanished too, and he was left with the floating half of a bastardised phrase, Oneohtrix Point Never: a snippet of a memory of a jingle from the ’90s.